The photo above also pictures a Leica M9 camera, which, despite looking like it is a vintage camera, is actually a state-of-the-art digital model which features the smallest full-frame digital sensor. Ralph Lauren has a huge passion for collecting rare items that are timeless and have endured as icons of superb design.
What does Ralph Lauren's 1938 Bugatti 57SC Atlantic have to do with Panerai? Design Language. Pictured below is an original Panerai 3646, which is from the same era as Ralph's Bugatti. Both Ralph Lauren's 1938 Bugatti and the 1938 California Dial 3646 are timeless Art-Deco masterpieces, which are both simple and sophisticated simultaneously.
The Italian Renaissance Master, Leonardo da Vinci, beautifully summed up this notion, 500 years ago, when he said, "Simplicity is the ultimate sophistication."
Ralph Lauren's ultra-rare 1938 Bugatti 57SC Atlantic (pictured below) is one of only four of this French Art-Deco masterpiece model that were made. Today, only two exist and Ralph Lauren owns one of them. It is estimated that it is worth somewhere around $40 Million, thus likely making it the most expensive car on earth.
Ralph Lauren also features some of his vintage Panerai watches in ads for his clothing line, and in the Ralph Lauren ad below we see an very rare "Big Egiziano" 60MM vintage Radiomir Panerai 2/56 which was made in 1956, being worn over a leather jacket.
60mm Reference 2/56
According to Christies Auction House "The "Egiziano" Panerai Reference GPF 2/56:
"Following a request of Commander Fawzi of the Egyptian Navy who attended the Commando School of the Italian Navy, Panerai developed the legendary reference GPF 2/56, its internal code derived from the month and year of its projection, February 1956.
Nicknamed the "Egiziano" (Italian for "Egyptian") this model is the largest of all Panerai wristwatches ever made with an impressive diameter of 60 mm. It furthermore featured a revolving bezel graduated for 5 minutes. Most notably it was fitted with the well-known Angelus 8-day movement which already found use in a small number of reference 6152 (see lot 324). Earlier examples of GPF 2/56 were equipped with the "Radiomir" dial, later models had the "Luminor" version.
Regrettably, no documentation survived in regards to the precise number of "Egiziani" produced. Scholarship however stipulates that no more than 50 watches were supplied to the Egyptian Forces and that few other examples were made as prototypes."